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Keller Williams Continues to Reign as No. 1 Real Estate Franchise

by AEA Staff

Realtors respond to shifting market

With the push phenomena that is the Gig economy—everyone needs a flexible work schedule—has created a surplus of potential buyers that would otherwise not have had the stability to be homeowners. And so we turn to the veteran players in the industry, the companies that have been around for decades and can boast decades of success, to explain what brokers need to do to survive and make this glory happen. A look at homeownership rates through the years:

  • 1960
  • 73.9%
  • 1970
  • 67.2%
  • 1980
  • 72.5%
  • 1990
  • 71.7%
  • 2000
  • 67.2%
  • 2010
  • 65.4%

This statistic makes sense; you can see that in a time before big companies like Amazon, and the convenience with how we shop, there were literally jobs that you could walk out from the house and into. There was no need for a commute, and while you may have needed some money upfront, you definitely could have afforded the the stability and responsibility of home ownership. The industry, and the country, is just coming online to what this reality means for businesses.

The national housing market has been an active place in the last few years. As of January 2015, the median price of a home is $261,000, but it actually sold for $97,000 more than that. Costs are climbing, and so overhead should be trimmed, and coverage should be expansive so that you don’t miss out on a promotion or that promotion. Keller Williams, for example, thinks that brokers should have more licensing under their belt just to ensure that there is protection. To survive in the gig economy, you need to stay sharp and keep up. Now, brokers should draw on every resource possible. If anything—get online, internationally or just turn to a savvy VRBO. The future of real estate is up in the air, but what is clear is that brokers in the United States aren’t able to make a difference without a license.

Keller Williams Continues to Reign as No. 1 Real Estate Franchise

It’s not the first company to understand the competition, but the entire industry is scrambling to keep up with the changing world that we live in. Major companies like Amazon are creating turmoil in industries—real estate in this case—that are faced with vacancy rates. The national housing market has been an active place in the last few years, with the median price of a home at $261,000 but the price skyrocketing to $97,000 more than that where brokers are selling comparable properties. Competitors in the gig economy have created this excess of flexible workers and brokers are faced with new responsibilities to upturn any unhealthy trends.

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